Transforming from a weak web presence to a dominant force in the local market, the multiple services company strengthened its position and emerged as a market leader.
Challenges they were facing
- The previous website stretched thin with mounds of unorganized content, making it hard for visitors to find clear pathways to content.
- Struggling organic SEO search results and boost overall conversion
- The combination of serious content strategy and fun design drove the web design project.
- The content needed better filtering for four separate audiences; moreover, the design needed to help those audiences further focus on areas designed for their unique needs.
- They were struggling to create an accessible information architecture that allows several unique audiences to easily discover content.”
- Unaligned visual elements and storytelling with refreshed branding while improving user navigation
Solution we Proffered
- Implemented a fully responsive solution backed by WordPress CMS, resulting in a good presentation of the website.
- Building out a powerful categorized services section tour locator functionality helped them to grab more clients and increased their demand .
- Aligning visual elements and storytelling with refreshed branding, while simultaneously improving user navigation.
- Introduce more SEO-friendly keywords to enhance visibility among competitors, resulting in a surprising surge in demand for their services
Results
- 47% online visibility increased
- 51% clients increased
- 55% jump in sales